Why I’m Applying to be a B Corp (Even Though It’s Just Me and a Dog Hair-Covered Laptop)

B Corps are changing the world, one company at a time

By Dr. Sharryn, Founder of CaramoCare

I didn’t set out to become a B Corp. I just set out to stop people from falling apart. Or, if they already had—help them find their way back fast, with compassion, evidence, and zero fluff.

But somewhere in the mess and magic of building CaramoCare—between clients, hospital conversations, and pressing the Nespresso button for the thousandth time—I found myself craving more than just “being ethical.”

I wanted to prove it. Build it in. Make it structural - from the start.

That’s when I discovered the B Corps movement.

I’d heard of it, vaguely. I'd unknowingly been buying from B Corps and been contributing to charity and doing pro bono work. I'd been paying to plant trees with Carma Earth. But once I actually sat down and read what B Corps stood for, I felt a sudden jolt of recognition.

These were my people.

Talking about using business as a force for good. Caring as much about impact and transparency as about margins. Championing wellbeing, sustainability, accountability… all the things that matter to me every single day in therapy, teaching, or even choosing suppliers. I'd never really looked at any of that in any formal way.

But you’re a solo trauma therapist—why bother?

Because I’m tired of the world being built around what’s easy or profitable, rather than what’s right, I'm not pious about it. If you don't make money, you can't feed your kids. If we can do it better, though, then maybe we should.

And because if I’m asking high-level clients, NHS trusts, U.S. hospitals, and overwhelmed medics to trust me with their deepest wounds, I’d damn better show them I take integrity seriously—from the inside out.

CaramoCare isn’t just trauma therapy. It’s a rebellion against how slow, expensive, disconnected, or clinical support can feel when you’re struggling. It’s fast, yes—but it’s also real, deeply human, and built with love.

And that includes how the business is run.

The honest truth?

The B Corps process is not a tick box. It’s a forensic look at how you show up.How you treat people.How you source your tech, your teabags, your policies.How you make decisions under pressure.

It’s been challenging. I’ve poured time, energy, and not-insignificant money into it—all while running solo. No team of administrators. No one ghostwriting policies in the background. Just me, the dogs, and a stubborn refusal to cut corners. (I actually had to take a few days away from the dogs to immerse myself in it fully and missed them like hell!).

And I’m doing it anyway. Because I believe the clients I serve—and the NHS teams I want to support—deserve to know this isn’t just a feel-good therapy brand. It’s the real deal.

My why?

Because I’ve seen the systems fail people, from both sides of the bed.

Because trauma is not just a personal issue, it’s institutional, medical, structural, and healing it should be too.

Because integrity shouldn’t be a luxury.

Because if I want to be trusted in moments that matter, I need to live that trust in the bones of this business. Every bone of this business.

And honestly? Because I believe the way we build companies matters. Even if it’s just one therapist. Even if no one’s watching. Especially then.

So yes—I’m going for B Corps. Not because it’s trendy. Because it reflects exactly why CaramoCare exists: to put healing, ethics, speed, and deep care at the centre of the work.

Not just for the people I treat, but for the way I do business.

Welcome to the CaramoCare B Corps journey and hopefully the CaramoCare world (sign up to emails here and search for CaramoCare on Instagram and LinkedIn).

It might be bumpy. Let's press the accelerator anyway!

VBW

Sharryn